Snoop Coach Causes Controversy

For more than four decades, this field at Rowland High School in Rowland Heights has teemed with football players ages 5 to 14, so many jostling Rowland Raiders that each of the program's age divisions overran the next. But last year's nine squads have dwindled to three, and the usually robust cheerleading squad has gone from 80 girls to nine.

To hear Xavier tell it, blame falls squarely on the youth football league's most famous and controversial former coach."I'm mad at Coach Snoop," he says.

"He was so cool; he told me to play my heart out and to play everything I've got. But now I just want to ask him, why did he take all our players?"Walking with Xavier toward the parking lot, parents and coaches describe rapper Snoop Dogg as a modern-day Pied Piper luring football players with his song "Drop It Like It's Hot" blasting from a school bus pimped out with enough bass, TV screens and gadgetry to persuade any kid to sell out the old for the new.

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